Vlisco

Project Overview:
Aura Amplifiers partnered with Vlisco, a renowned textile and fashion brand, to conduct in-depth market research that enhanced their understanding of Ghana’s vibrant fashion industry. Our research focused on consumer preferences, purchasing behaviors, and market trends, enabling Vlisco to align its offerings with the unique demands of its audience and strengthen its market presence.

Key Achievements:

• Analyzed consumer buying patterns to identify preferred designs, fabrics, and pricing strategies.
• Delivered insights into emerging fashion trends to inform new product development and marketing campaigns.
• Evaluated customer demographics to refine target audience strategies and expand market reach.
• Provided competitive analysis to help Vlisco differentiate its brand in a dynamic and culturally rich market.